You know you need to do it. You’ve had it on your to-do list for years. So many people in your life have told you time and again that this is the year… you must get your book in print!
And yet…nothing. Your idea is still sitting out there, collecting dust.
It’s not that you don’t recognize the benefits, or that you don’t want to have a published book on your resume. You just struggle with it, and probably for the same reasons many others resist its publication.
Working with clients, I hear the objections all the time. Let’s examine the main objections and how you can overcome them.
“I don’t have time.”
Here is some hard, cold truth. Everyone is busy. We all get that. That’s not a good excuse when it comes to growing your business.
Rather than complaining about your lack of time, you should be prioritizing your day to accommodate the important things, like writing your book.
Maybe that means getting up 30 minutes earlier for a focused (if short) writing stint every morning, or turning off the television after dinner so you can write, or even setting aside several hours each Sunday morning until your book is done.
Break down your goals into manageable SMART action steps. Start with your deadline. Let’s use a date 6 months from now or 26weeks from now. Then ask yourself how many words do you want this book to be? For this purpose, let’s use 80,000 words. Divide 80,00 by 26 = 3,077 words per week. You can break that down even further into a daily goal of 616 words.
The point is, you must make this a priority. Block out the time in your calendar, and treat that time as sacred. Pretend it’s an appointment with your most important client, and do not allow anything to get in the way of keeping it.
“I can’t Write. ”
Many, many people claim they cannot write; yet when you look at their blogs, there are hundreds of posts. The truth is what they really mean is that they don’t like to. ( I get that, believe me I do!)
Luckily, you have plenty of options for overcoming this particular hurdle.
Hire a ghostwriter, work with a collaborative partner, or repurpose your blog posts into a book (Darren Rowse of Problogger.net did this with great success).
And if all else fails, speak. You can utilize software such as Dragon Naturally Speaking, or simply record your words using your favorite MP3 app and then have it transcribed.
“I can’t organize a long project like a book”
Say you’re more like me … you’re great with blog posts, and you don’t mind writing them, but the thought of writing an entire book makes you stare at your blank screen like a deer caught in the headlights of an oncoming car.
First, if you can write a blog post, you can write an entire series of books. The process is all the same, after all. It’s just putting words into sentences, sentences into paragraphs, and so on.
For those of you that have this sort of “block,” then an outline is going to be your best friend. Start with a broad overview of your project, and then break it down by sections, then chapters. Make notes about what you’ll cover in each, and then it’s just a matter of filling in the blanks.
Just as they are dozens of objections to delay writing a book, there are dozens of reasons to write a book. The biggies are It’s important for establishing your expertise, for growing your audience, and for solidifying your message.
None of that will happen if you don’t actually write it. So it’s time to get beyond your hurdles and get your book done.
I’d love to hear your book ideas and where you are in the book-writing process.